Sustainability Consult Organises Successful Swedish Press Tour
- Wednesday, 26 July 2017
Earlier this year, Sustainability Consult invited journalists from around the world to a press tour for our client Stora Enso. Bárbara and Richard travelled to Sweden for the event, which showcased Stora Enso’s remarkable transformation from pulp and paper giant into a biomaterials company.
Working closely with Stora Enso, we provided journalists with a hands-on look and real-time presentation of the company’s bio-based chemicals and materials offering. Invited press were able to see for themselves how sustainable materials are made from renewable feedstock which does not compete with food.
Focusing on Credibility and Visibility, the press tour explored a biomaterials value chain. After a visit to one of the forests where Stora Enso sustainably harvests raw materials, journalists visited the Skutskär pulp mill north of Stockholm, which produces fluff pulp from softwood and hardwood. The tour ended at the Stora Enso Innovation Centre for biomaterials, which helps to identify and shepherd new products to market.
The press tour secured coverage in leading trade publications including Plastics News Europe, Chemical & Engineering News and Info Chimie & Chimie Pharma Hebdo. It also gave Bárbara the chance to get behind the wheel of a logging machine!