Good marketing needs to be about more than perception or image. One solid way to avoid greenwashing is to understand stakeholders' concerns. Engaging with stakeholders and listening to their concerns is key for any responsible business today.

Building trust is essential to build consumer awareness and market demand. We map and bring together stakeholders then facilitate the process. Our Credibility Audit identifies an organisation's strengths and weaknesses and helps bridge the gap between stakeholders' concerns and business reality.